Eureka® was founded in 1909 in Detroit, Michigan, USA, and carries a complete line of vacuum cleaners, including uprights, canisters, sticks, handhelds, and cordless units. In 2016 Eureka was aquired by Midea America Corp. The project was aiming to create a refreshing look for their best selling upright vacuum model with the emphasis of creating a balance between modern sleek look and robustness.