HOME APPLIANCES PROJECT SELECTION
A selection of home appliances design covering domestic & overseas projects.
NORTH AMERICA
ARCHETYPE DESIGN
A suite design project aiming to create a unified family look for north America market products. Aiming to help Midea's products gain more brand recognition.
DURABILITY
The patterned fingerprint-proof stainless steel material helps the product to easily blend in to customers existing kitchen set. All touch points are using simple yet bold design which delivers reliable and durable feelings to the customer.
In the North American market, Midea has established itself as a 'bang for the buck' brand, offering products that deliver strong performance at competitive prices. The user interface incorporates an animated color film solution, achieving a visual effect comparable to that of a screen. This design conveys a sense of power and sophistication to users.
PERFORMANCE
DURABILITY
A patterned fingerprint-proof stainless steel material was introduced to the products, together with the minimal design the product conveys a durable and reliable feeling to the user.
MIDEA
Rebrand Midea products as "LITE TECH" home appliances. Aiming to create a clean look & worry-free user interface tailored for modern young Chinese home.
COLMO
COLMO is Midea's domestic high-end brand delivers authentic European design . The objective of the project is to bring the true authentic european feeling to next-gen COLMO products.
MIDEA
Rebrand Midea products as "LITE TECH" home appliances. Aiming to create a clean look & worry-free user interface tailored for modern young Chinese home.
DURABILITY
A patterned fingerprint-proof stainless steel material was introduced to the products, together with the minimal design the product conveys a durable and reliable feeling to the user.
CONCEPT
Minimalistic design with classical stainless steel & dark glass combinition to bring authentic european style to the products.
CURRENT PRODUCTS
The design of current selling products are not matching with the brand strategy
